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Consumer data for advertising

4 Types of Consumer Data – INFOGRAPHIC

Companies collect massive amounts of data on consumers. Consumers are more aware than ever before of this fact and they are willing to share this information so long as they get value out of sharing and feel confident that companies are keeping their information safe. For companies to succeed in the future, they will have to align their values of data with those of the customer including migrating to “contextual privacy.”

Companies collect massive amounts of data on consumers. According to research done for a report for U.S. Senators John D. (Jay) Rockefeller IV (D-WV) and Edward Markey (D-MA), the data brokerage industry generates more than $150 billion a year on the credit, public, derived and inferred data it aggregates about consumers.

This infographic below lays out the four main types of consumer data:

INFOGRAPHIC - 4 Types of Consumer Data

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