About Us

The purpose of the Marketing Technology Office (MTO) is to help marketers evaluate, embrace and adopt Marketing Technology (aka: MarTech) to become better marketers.

According to Forrester Research, marketing organizations need a single place for all technology decisions. The marketing technology office must: 1) Develop a deep understanding of the entire technology ecosystem from advertising and branding to analytics and automation; 2)Coordinate the IT relationship; 3) Manage vendors and service providers, and 4) Embed technology into the marketing process. We also suggest a #5 be added which is: Teach marketers how to embrace and adopt marketing technology.