All posts in: Data

The Value to CMOs Adopting AI
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What CMOs Need to Know About AI

Artificial Intelligence (AI) is a hot topic these days and because of the technical discussion surrounding it, CMOs may wonder if this really applies to them versus the CIO and Big Data teams. According to recent research from Demandbase, B2B ...

Consumer data for advertising
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4 Types of Consumer Data – INFOGRAPHIC

Companies collect massive amounts of data on consumers. Consumers are more aware than ever before of this fact and they are willing to share this information so long as they get value out of sharing and feel confident that companies are keeping ...